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https://dspace.iiti.ac.in/handle/123456789/12469
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bansal, Shubhi | en_US |
| dc.date.accessioned | 2023-11-15T07:27:15Z | - |
| dc.date.available | 2023-11-15T07:27:15Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.citation | Gupta, M., Jindal, P., & Bansal, S. (Eds.). (2023). Promoting consumer engagement through emotional branding and sensory marketing. IGI Global Publisher of Timley. | en_US |
| dc.identifier.isbn | 9781668458990 | - |
| dc.identifier.isbn | 1668458977 | - |
| dc.identifier.isbn | 9781668458976 | - |
| dc.identifier.other | EID(2-s2.0-85161483325) | - |
| dc.identifier.uri | https://dspace.iiti.ac.in/handle/123456789/12469 | - |
| dc.description.abstract | [No abstract available] | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.source | Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing | en_US |
| dc.title | Preface | en_US |
| dc.type | Editorial | en_US |
| Appears in Collections: | Department of Computer Science and Engineering | |
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