Please use this identifier to cite or link to this item:
https://dspace.iiti.ac.in/handle/123456789/12469
| Title: | Preface |
| Authors: | Bansal, Shubhi |
| Issue Date: | 2022 |
| Publisher: | IGI Global |
| Citation: | Gupta, M., Jindal, P., & Bansal, S. (Eds.). (2023). Promoting consumer engagement through emotional branding and sensory marketing. IGI Global Publisher of Timley. |
| Abstract: | [No abstract available] |
| URI: | https://dspace.iiti.ac.in/handle/123456789/12469 |
| ISBN: | 9781668458990 1668458977 9781668458976 |
| Type of Material: | Editorial |
| Appears in Collections: | Department of Computer Science and Engineering |
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